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Tag: Insights

family wellbeing infographic

[INFOGRAPHIC] Over a Quarter of Families Use Mental Wellbeing Apps

Every month we put together an infographic containing some key stats from our latest insights report with parents. For this particular report, we were curious…

Robyn Hamilton 28 January 2022
parents and influence

Influencers Out-Influenced for Parents by Product Reviews and Recommendations

New insights* from parents on the topic of influence has just been released that shows that trusted reviews are the number one driver of uptake…

Jill Holtz 28 January 2022
family wellbeing report

[INSIGHTS REPORT] Parents Cautiously Optimistic About Family Wellbeing in 2022

This month we ran a two week insights project asking parents about family wellbeing. We were curious to find out more about how parents approach looking…

Robyn Hamilton 27 January 2022
parents and grocery shopping

Bite-Sized Insights: Parents Say Shopping Around is the Only Way to Get Good Value on Groceries

Inflation in Ireland is now running at 5.5 per cent, which is its highest level since April 2001 and Irish households are facing the biggest…

Robyn Hamilton 26 January 2022
Intelligent Listening

How Intelligent Listening Results in Stronger Connections Between Parents and Brands

ParentsandBrands offers a unique combination of highly engaged parents and marketing expertise. We continuously talk to and listen to our very active, articulate and engaged…

Jill Holtz 26 January 2022
family wellbeing

Bite-Sized Insights: Parents Say Quality Time Together Key for Family Wellbeing

Each week we ask our trusted Insights panel of parents a key question. Given that it’s January and everyone is in New Year’s Resolution mode,…

Robyn Hamilton 16 January 2022
parents and influence

[INSIGHTS REPORT] Fifth of Parents Regularly Leave Reviews Online for Products and Services

This month we ran a two week insights project asking parents about influence. We were curious to find out more about how parents approach giving and…

Robyn Hamilton 12 January 2022
travel in 2022

Bite-Sized Insights: Parents Are Keen on Holidays Abroad But Want Flexibility

Each week we ask our trusted Insights panel of parents a key question. Now almost two years into the coronavirus pandemic, this week we were…

Robyn Hamilton 10 January 2022
Schools reopening

Research Shows Parents Want Schools to Reopen but Have Mixed Feelings

New research with parents on the topic of schools reopening this month shows that they have mixed feelings about the kids going back to school…

Jill Holtz 4 January 2022
research insights from parents

[INFOGRAPHIC] 15K Responses From Parents On Topics That Matter To Businesses

As the year is coming to a close, we wanted to share some highlights from ParentsandBrands for 2021. This year we conducted qualitative insights studies…

Jill Holtz 22 December 2021
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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