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Tag: Insights

family viewing tv

UK Subscription Streaming Service Popularity Jumps But What Are Irish Parents Saying?

Over half of Brits now watch subscription streaming services each week, according to IPA TouchPoints, with a 51% increase in the reach of subscription video…

Jill Holtz 21 December 2021
sustainable shopping

Bite-Sized Insights: Parents Are Moving Towards Sustainability But Costs Still Inhibiting Them

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out how Irish parents approach…

Robyn Hamilton 20 December 2021
Late Late Toy Show

Should the Late Late Toy Show Move to September?

New research with parents on the topic of Christmas shopping shows that behaviours have undergone some significant changes since COVID. We carried out research asking…

Jill Holtz 17 December 2021
conscious consumerism

Bite-Sized Insights: Parents Say They Could Do Better When It Comes to Conscious Consumerism

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out how parents are embracing…

Robyn Hamilton 15 December 2021
family health tech

Here’s Why Healthcare Brands Should Care About Parents and Health Tech

With the rise of personal health trackers and other healthcare technology over the last decade we’ve seen a fundamental shift in how we approach looking…

Robyn Hamilton 8 December 2021
family entertainment

[INSIGHTS REPORT] Majority of Parents Don’t Vet What Their Kids Are Watching

This month we ran a two week insights project asking parents about family entertainment. We were curious to find out what and how families watch for…

Robyn Hamilton 6 December 2021
family phone service

Bite-Sized Insights: Parents are Keen to Sign Up to Family Mobile Plans

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what kind of phone…

Robyn Hamilton 6 December 2021
family finances report

[INSIGHTS REPORT] Parents Worry About the Financial Literacy of Their Kids in a Cashless World

We ran a two week insights project asking parents about family finances. We were curious about what parents think about and how they manage their…

Robyn Hamilton 6 December 2021
working post covid

Bite-Sized Insights: Parents Say They are More Productive When Not in the Office

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out how parents are working…

Robyn Hamilton 29 November 2021
kids food products

COVID and Lockdown Have Changed What Food Products Parents Buy for their Kids

Shifting cultural attitudes and fluctuating economic factors have always routinely affected regular consumer buying behaviour. However, now almost two years into the Coronavirus pandemic, we’re…

Robyn Hamilton 26 November 2021
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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