Category: Insights
Bite-Sized Insights: Over 500 Contacts in an Average Parent’s Network
For this week’s bite-sized insights question, we were keen to get an idea of how wide a parent’s network is. We know parents have lots…
Bite-Sized Insights: Outdoor Walking and Activity Trails Are Proving Key to Attracting Families
For this week’s bite-sized insights question, we asked parents to tell us what kind of outdoor family experiences they are looking forward to taking part…
Bite-Sized Insights: Staycations Deemed Expensive for Many Irish Parents
For this week’s bite-sized insights question, we asked parents to tell us if they plan to holiday in Ireland this year. Take a quick read…
[INSIGHTS REPORT] Almost 3/4 of Parents are Making Small Changes to Combat Climate Change
This month we ran a two week insights project asking parents different questions about how they feel about climate change and sustainability. We were curious…
Bite-Sized Insights: Parents Want to Save for Children’s Education But Don’t Know Where to Start
For this week’s bite-sized insights question, we asked parents to tell us about their current savings plans for their children’s education. Take a quick read…
[INFOGRAPHIC] Parents Call For Better Sizing Info for Kids’ Clothes and Shoes
Every month we put together an infographic containing some key stats from our latest insights report with parents. For this particular report, we were curious…
Bite-Sized Insights: Inflation Inhibits Parents From Making More Sustainable Purchases
For this week’s bite-sized insights question, we asked parents to tell us how they feel about paying more for environmentally friendly/sustainable products across categories. Take…
One Irish Retailer Wins Hands Down for Parents
New insights* from parents on the topic of shopping both instore and online have just been released that shows for parents online shopping is growing…
[INSIGHTS REPORT] Dunnes Stores Comes Out Top Across Several Categories Comparing In-Store and Online Retail
This month we ran a two week insights project asking parents about their experiences and preferences regarding in-store vs online retail. We were curious about…