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Category: Insights

Intelligent Listening

How Intelligent Listening Results in Stronger Connections Between Parents and Brands

ParentsandBrands offers a unique combination of highly engaged parents and marketing expertise. We continuously talk to and listen to our very active, articulate and engaged…

Jill Holtz 26 January 2022
family wellbeing

Bite-Sized Insights: Parents Say Quality Time Together Key for Family Wellbeing

Each week we ask our trusted Insights panel of parents a key question. Given that it’s January and everyone is in New Year’s Resolution mode,…

Robyn Hamilton 16 January 2022
parents and influence

[INSIGHTS REPORT] Fifth of Parents Regularly Leave Reviews Online for Products and Services

This month we ran a two week insights project asking parents about influence. We were curious to find out more about how parents approach giving and…

Robyn Hamilton 12 January 2022
travel in 2022

Bite-Sized Insights: Parents Are Keen on Holidays Abroad But Want Flexibility

Each week we ask our trusted Insights panel of parents a key question. Now almost two years into the coronavirus pandemic, this week we were…

Robyn Hamilton 10 January 2022
Schools reopening

Research Shows Parents Want Schools to Reopen but Have Mixed Feelings

New research with parents on the topic of schools reopening this month shows that they have mixed feelings about the kids going back to school…

Jill Holtz 4 January 2022
family viewing tv

UK Subscription Streaming Service Popularity Jumps But What Are Irish Parents Saying?

Over half of Brits now watch subscription streaming services each week, according to IPA TouchPoints, with a 51% increase in the reach of subscription video…

Jill Holtz 21 December 2021
sustainable shopping

Bite-Sized Insights: Parents Are Moving Towards Sustainability But Costs Still Inhibiting Them

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out how Irish parents approach…

Robyn Hamilton 20 December 2021
Late Late Toy Show

Should the Late Late Toy Show Move to September?

New research with parents on the topic of Christmas shopping shows that behaviours have undergone some significant changes since COVID. We carried out research asking…

Jill Holtz 17 December 2021
conscious consumerism

Bite-Sized Insights: Parents Say They Could Do Better When It Comes to Conscious Consumerism

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out how parents are embracing…

Robyn Hamilton 15 December 2021
COVID changed family shopping lead

Has COVID Changed Family Shopping Forever?

We were curious to see if family shopping has undergone some significant changes since COVID so we did some research and asked parents to share…

Jill Holtz 14 December 2021
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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